SHORELIGHT case
SHORELIGHT(学之光教育)整合营销案例
降低赴美留学的获客成本; 提升学之光的美国招生大学在百度的曝光量。
项目背景:
Shorelight Education is a U.S.-based education company that funds and manages partnerships with universities to drive institutional growth, create new revenue streams, and expand options for students. The vision is to bring together innovative universities and global citizens in a movement to educate the world. Shorelight focuses on international/transnational education and a unique student experience. Diverse and talented team is made up of passionate change-makers who think entrepreneurially and act collaboratively.
项目概况
我们的核心指标:
  • 降低赴美留学的获客成本;
  • 提升学之光的美国招生大学在百度的曝光量;
  • 改善学之光现有客户资源的成单量。

执行策略设定
  • 提升广告点击率:结合指定美国大学给予中国高考考生的政策优势,制作优质信息流图片广告,撰写广告语;
  • 提升人群准确性:建立针对高考考生及家长的用户画像,控制投放地域,筛选年龄段及兴趣标签;
  • 改善现有客户成单量:根据美国院校各自特点优势,设计制作EDM及撰写微信文案进行推送。

项目结果:
有通过信息流广告投放,获得留学用户询盘,降低获客成本。

  • 留学获客成本降低30%
  • 百度曝光量提升100%

SHORELIGHT  case2